Title: 2024 Makeup Industry Annual Report: Market 36 billion US dollars in 2024. This figure not only highlights the strong recovery momentum of the makeup market but also reflects the fact that consumer demand continues to drive industry innovation and expansion despite economic uncertainties.

In this thriving market, skincare-integrated cosmetic products have become the darlings of the new generation of consumers. By combining the functions of skin repair, moisturization, and color enhancement, these products meet the dual needs of modern consumers for skin health and beauty effects.5%, demonstrating the market's strong pursuit of health-centric products. With the development of e-commerce and social media, online sales channels continue to grow strongly. In 2024, online sales accounted for 35% of the total makeup market, an increase from 28% a decade ago. Among them, social media platforms such as TikTok and Instagram have become important places for consumers to discover and try out new products. Brands have also adjusted their marketing strategies accordingly, with more resources being invested in online promotions and live-streaming带货.

Looking ahead, the makeup industry will continue to be affected by multiple factors such as technological advancement, changing consumer demand, and environmental protection awareness. The use of artificial intelligence (AI) and augmented reality (AR) will become new highlights of brand competition.

This year's data fully shows that the makeup industry still has great potential for development in a complex ever-changing market. Continuous innovation and meeting the diverse needs of consumers are keys to winning in the fierce market competition.