The domestic cosmetics market has once again ushered in new development prospects. According to the latest data, in 2023, China's beauty market scale finally broke through the 100 billion yuan mark, reaching a historic new high. This not only标志着igenous brands.

In this thriving market, some very eye-catching changes have occurred. On the one hand, more and more consumers are beginning to turn their attention to domestic beauty brands, no longer blindly pursuing international brands. Data shows that the market share of some well-known domestic cosmetics brands has significantly increased this year. On the other hand, innovation and research and development continue to be core driving forces in the development of the cosmetics industry. New products and new technologies emerge one after another, bringing more choices and experiences to consumers.

However, a report on "Effective Cosmetic Ingredient Development and Market Application" pointed out that although the overall market continues to heat up, there are still some urgent problems to be solved, such as insufficient innovation in effective cosmetic ingredients and the scientific evaluation system. Although significant progress has been made in areas such as skin health research, there is still a need to strengthen the combination of basic research and application practice.

The report also emphasized the importance of industry standards and regulatory frameworks. With the increasing size of the cosmetics market, the establishment of unified standards and a regulatory system that aligns with international practices has become a key factor in promoting the sustained and healthy development of the cosmetics industry. Authorities and industry players are working together to improve various regulations and quality supervision systems.

In terms of consumer demand, the current trend shows that consumers are paying more and more attention to the functionality and safety of cosmetics. Especially for problem skin or specific beauty needs, consumers have higher requirements for the effectiveness of cosmetics. but also puts forward higher requirements for the quality and innovation of cosmetics. Looking ahead, with further optimization of the regulatory system and the continuous progress of technological innovation, the domestic cosmetics market is expected to maintain a steady growth trend, achieving more groundbreaking achievements on the global stage.